AgroInnovate Exchange: Spain to Ukraine
Events Information
- Country:Spain
- City: Huelva & Murcia
- Date:September 29 - October 4, 2025
- Type:Industry Mission
- Participation:Personal
ORGANIZERS
CO-ORGANIZERS
PARTNERS
Overview:
A business trip for representatives of the agricultural sector and mayors of agriculture-oriented communities to Madrid, as well as to the world-renowned Spanish regions of Huelva (berry cultivation) and Murcia (greenhouses, vegetables, leafy greens, and stone fruits), is a strategic opportunity for Ukrainian agricultural enterprises and municipalities to establish direct connections with European innovation hubs in horticulture. This professional exchange focuses on advanced technologies in berry growing, vegetable production, irrigation systems, and export logistics that can be implemented in Ukraine’s developing agricultural sector.
🔖 This comprehensive seven-day program offers participants exclusive access to leading agricultural enterprises in Spain, technical expertise, and opportunities to establish business connections with potential technology and seedling suppliers.
In Madrid, we will visit and hold individual B2B meetings as part of Fruit Attraction 2025 – the flagship event for the fruit and vegetable sector. From September 29 to October 4, Madrid will become the global epicenter for operators, retailers, and professionals seeking to grow, connect, and transform their business strategies.
Fruit Attraction is where international supply and demand meet at a key moment for campaign planning and opening doors to new markets. Based on marketing, innovation, quality, and knowledge, Fruit Attraction 2025 is positioned as the main promotional tool for the fruit and vegetable sector, aiming to boost international commercial activity and foster learning and collaboration across the entire value chain.
❗️Don’t miss the event that will shape the future of the fruit and vegetable sector. Fruit Attraction 2025: the time, place, and global connections you need to take your business to the next level.
After visiting Fruit Attraction 2025, we will organize targeted visits for delegation participants to Spanish companies specializing in cultivation technologies, sorting, cooling, and more – based on the specific interests and requests of the participants – in the regions of Murcia and Huelva.
Strategic Regions Selected
Our mission focuses on three complementary regions that showcase best practices in specialized agricultural production:
Huelva Region: Recognized as a European leader in berry production, Huelva has developed sophisticated systems for cultivating strawberries, raspberries, and blueberries. Their production models enable premium exports during periods when most European growers are out of season.
Murcia Region: Renowned for its advanced vegetable-growing technologies and water-saving practices, Murcia has turned agricultural challenges into competitive advantages. Its greenhouse operations and water management systems are global benchmarks for resource efficiency.
Madrid Region: Despite its urban nature, the Madrid region serves as a hub for agri-innovation and agri-food clusters that integrate science, business, and public policy. Digital solutions are actively implemented in the agri-sector here, particularly in logistics, food safety, and vertical farming. Madrid’s experience is highly relevant for integrating innovation into value chains in Ukrainian agricultural production.
These regions offer practical solutions to critical challenges facing Ukrainian agriculture: extending the growing season, improving product quality, optimizing irrigation, and developing export-oriented production.
Professional Participation Criteria:
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Agricultural Enterprises
Producers seeking to modernize berry and vegetable cultivation operations, agricultural holdings interested in crop diversification, and distribution companies exploring direct import channels for Spanish technologies and plant materials.
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Municipal Representatives
Community leaders responsible for agricultural development strategies, regional administrators focused on creating agricultural clusters, and local government officials exploring rural development models.
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Agricultural Specialists
Consultants providing technical support to Ukrainian farms, research institute representatives, and agricultural policy specialists interested in technology transfer opportunities.
*A detailed program is being developed.
Implementation Outcomes
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Business Development
Participants will establish direct relationships with Spanish suppliers, technology providers, and potential joint venture partners.
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Technology Transfer
Ukrainian enterprises will gain access to proven technological solutions with implementation roadmaps tailored to Ukrainian conditions.
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Market Access Strategies
Participants will develop practical understanding of European certification requirements, quality standards, and export procedures.
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Strategic Partnerships
The mission facilitates formal agreements between Ukrainian and Spanish entities for ongoing collaboration in agricultural innovation.
Mutual Value Proposition
For Spanish agricultural enterprises, this mission provides direct access to Ukraine’s emerging agricultural market and potential partnerships with Ukrainian producers seeking international expertise. Spanish companies gain exposure to Ukrainian agricultural research, potential investment opportunities, and expansion into Eastern European markets through trusted local partners.
For Ukrainian participants, the mission delivers practical knowledge transfer, technology access, and business relationships that can significantly accelerate agricultural modernization efforts.
👉🏻 You can read more about past Business Mission to Spain at the following link or watch the full recording of the online post briefing of this mission on our YouTube channel.