Economy of Trust Ukraine, the Mayors’ Club Ukraine, the Ukrainian Municipal Economic Development Agency (UMEDA) together with ALLE FOOD UA, invite to join the AgriTech Tour and Trade Mission to Spain.
The mission will take place from September 28 to October 8, 2026, following the route Huelva – Murcia – Madrid, and will culminate in participation in Fruit Attraction 2026, Europe’s leading fruit and vegetable sector trade fair (October 6-8, IFEMA Madrid).
We invite Ukrainian producers, exporters та processors of berries, fruits, vegetables and salad crops, а також representatives of municipalities developing agri-food projects, to participate.
This comprehensive program provides participants with exclusive access to leading agricultural enterprises in Spain, technical expertise, and opportunities to establish business connections with potential technology and planting material suppliers, as well as to develop export and import partnerships.
Spain is a leading player in the European market for fresh fruits, vegetables, and berries, and the EU’s largest supplier during the off-season. It is a country where prices, quality standards, and logistics chains are shaped -factors that determine whether Ukrainian produce reaches the shelves of European retail chains.
One mission combines three opportunities that would otherwise take months to organize separately: see technologies in the field, meet with real buyers, and showcase your business at the largest trade fair in the sector.
The AgriTech Tour and Trade Mission to Spain offers:
The route is built around three destinations, each of which is strategically important for berry, fruit and vegetable exporters.
Huelva produces and supplies a significant share of Europe’s strawberries, raspberries, blueberries, and blackberries. From here, berries reach the shelves of Germany, France, and the UK well before the season begins elsewhere in Europe. The region is home to some of the continent’s largest berry cooperatives, including Onubafruit and Cuna de Platero, as well as global brands such as BerryWorld and SurExport.
For Ukrainian berry producers, this is an opportunity to see how large-scale production is organized (from varieties and drip irrigation to packaging and the cold chain) and to speak directly with companies that have been supplying berries across Europe for decades and are interested in Ukrainian supply volumes.
Murcia is one of the Mediterranean’s most powerful agricultural regions, combining greenhouses, fertigation systems, production automation, and Mercamurcia, the region’s largest wholesale market for fresh fruit and vegetables.
This is where technologies that determine production costs and product quality for years to come are concentrated – from greenhouse structures to post-harvest handling. For producers of vegetables, salad crops, apples, and pears, it is an opportunity to see the technological standards worth aiming for and connect directly with companies that supply equipment and are open to cooperation with Ukraine.
Fruit Attraction is Europe’s leading fruit and vegetable trade fair, bringing together thousands of producers, importers, retail chains, and industry associations from around the world every year. It is where major buyers and retail chains shape their sourcing plans for the upcoming season.
In addition to the exhibition, the program includes official meetings at the Embassy of Ukraine, the Ukraine Recovery Office, and organizations involved in agricultural sector financing programs.
It is a rare opportunity to combine commercial negotiations with institutional support at the national level – all within one week.
On July 16, 2026, following the fifth meeting of the Ukrainian-Spanish Intergovernmental Commission on Economic and Industrial Cooperation in Kyiv, Spain reaffirmed its commitment to strengthening practical support for Ukraine and announced the mobilization of €570 million in financial and insurance instruments for the country’s reconstruction.
The funds will support priority recovery projects, expand Ukrainian projects’ access to Spanish financing, and provide risk insurance for Spanish companies investing in and participating in Ukraine’s reconstruction.
An important signal was the arrival in Kyiv of a delegation of approximately 50 Spanish companies, accompanying Spain’s First Deputy Prime Minister Carlos Cuerpo. This demonstrates Spain’s shift from political solidarity toward concrete economic and investment engagement in Ukraine’s recovery.
The first week is dedicated to agricultural technologies and production in the regions of Huelva and Murcia. Sunday will feature a Wellness Retreat and cultural program, while the second week will focus on official meetings and participation in the international Fruit Attraction trade fair in Madrid, where participants will hold B2B negotiations with potential partners and explore the latest technological innovations from around the world.
The program includes:
Visits to:
Planned meetings with:
Visits to companies representing modern berry cooperatives and export operations:
In the second half of the day - transfer to Murcia by car (6-7 hours).
Participation in the AgriTech Murcia Forum - a presentation of advanced agricultural production technologies.
Основні теми:
Afternoon visits to:
Planned visits include IBERIA FRUIT FRESH S.L. (Murcia, fruit import/export) and greenhouse structure manufacturer J. Huete International.
Visits to:
In the evening - transfer to Cartagena.
Planned visits to:
Key topics: investment, exports, financing, and Ukraine–Spain cooperation.
Participation in the international trade fair.
Програма:
Main focus: blueberries (2027 season), apples and pears (2026/2027 season), expanding export channels, and other individual requests from delegation participants.
Technology: greenhouse facilities; berry cultivation; irrigation and fertigation; production automation; post-harvest handling
Business: exports; international sourcing; B2B negotiations; retail chains; importers
Logistics: packing facilities; sorting; Mercamurcia; logistics companies
Trade Fair: Fruit Attraction 2026; individual business meetings; partner search; contract negotiations
We take care of the entire organization – from the moment you leave your city until you return home.
You can participate in one of three formats, depending on your goals:
For participants who arrange their own flights and accommodation, an organizational support-only format is also available.
Details and participation terms are provided individually. Fill out the short application form, and we will contact you to learn more about your profile and goals and send you the full participation terms for the format that best suits you.
Places are limited to a maximum of 12 participants. The meeting program is tailored to the specific delegation, so early confirmation is important:
The earlier you confirm your participation, the more precisely we can tailor the B2B meetings to your products and supply volumes.
Organizer of REBIRTH OF UKRAINE Trade Missions and Industry Missions
Member of the Presidium, Клуб Мерів України
Coordinator of Industry Missions at UMEDA Development Agency
